Features — NexusPulse Content Intelligence Platform

Content Recommendations

Serve the right story to the right reader, every time

NexusPulse's recommendation engine analyses each reader's behaviour in real time — articles read, time spent, topics explored — and uses this to surface the most relevant content from your archive. The result is more pages per session, longer visit durations, and stronger subscription conversion.

Most Popular — Surface trending articles based on real-time engagement signals, not just page views. Accounts for recency, depth of engagement, and social sharing.

Editorially Curated — Let your editorial team pin specific articles into recommendation slots. Combine human judgement with algorithmic intelligence for maximum relevance.

Recently Published — Automatically promote fresh content to readers most likely to engage with it, based on their topic affinities and reading history.

Personalised Stories — ML-powered per-reader recommendations drawn from your full content catalogue, refreshed with each new article read.

Recommendation Dashboard

+43%

CTR

+38%

CTR

+29%

CTR

AVERAGE RESULT

2.4x increase in pages per session within 30 days of deployment

Email Marketing Automation

Newsletters that write themselves

NexusPulse's email engine automatically assembles newsletters tailored to each subscriber's reading preferences. From daily news digests to weekly roundups, every send feels handpicked — because the AI picks content based on what each reader actually engages with.

Dynamic Email Assembly — Newsletters are built article-by-article for each subscriber segment, drawing from your live CMS content in real time at send time.

Automated Content Selection — Our AI selects the top-performing articles most likely to resonate with each subscriber, eliminating hours of manual editorial curation each week.

Delivery Personalisation — Send at the optimal time for each individual subscriber based on their historical open patterns — not a one-size-fits-all broadcast time.

List Quality Assurance — Automated list hygiene removes bounces, manages unsubscribes in compliance with the Australian Spam Act, and maintains sender reputation.

Email Campaign Builder

NEXT SEND: Tomorrow, 7:30am AEST

68%

Avg Open Rate

24%

Click Rate

12k

Subscribers

AI CONTENT SELECTION

HIGH

MED

Audience Analytics

Know your audience better than ever before

NexusPulse's analytics suite goes far beyond page views. We help you understand who your readers are, what they care about, when they're most engaged, and — critically — which ones are at risk of churning so you can act before they leave.

Real-Time Dashboards — Live views of what content is performing right now. See page views, session depth, scroll rates, and conversion events update in real time as your audience reads.

Cohort Analysis — Segment your audience by acquisition source, subscriber tier, topic affinity, or engagement level. Compare cohort behaviour over time to understand how different reader groups evolve.

Engagement Scoring — Every subscriber receives an engagement score (0–100) based on their recent behaviour. Sort, filter, and export your subscriber list by score to power targeted campaigns.

Churn Prediction — Our ML model identifies subscribers with declining engagement before they cancel. Receive daily alerts about at-risk accounts and trigger automated win-back campaigns.

Audience Analytics Dashboard

DAILY ACTIVE SUBSCRIBERS (LAST 7 DAYS)

AT-RISK SUBSCRIBERS

142

▼ 23 fewer than last week

AVG ENGAGEMENT SCORE

76/100

▲ +4 this month

Every reader gets their own NexusPulse

The NexusPulse personalisation engine builds a unique profile for every reader based on their behaviour across your properties. These profiles adapt in real time — so the more someone reads, the smarter and more accurate their content experience becomes.

ML-Powered Reader Profiles — Each reader profile is built from dozens of signals: topics read, time spent, scroll depth, return visit frequency, and subscription status. Profiles are stored securely and updated continuously.

Interest Mapping — Our NLP engine analyses the full text of every article your readers consume and builds a multi-dimensional interest map covering 200+ content categories relevant to Australian media.

Behaviour Tracking — Understand not just what readers read, but how they read. Scroll speed, pause points, revisit patterns, and share behaviour all feed into the personalisation model.

🔒 Privacy Compliant

All personalisation data is collected and stored in compliance with the Australian Privacy Act 1988. Reader profiles are anonymised by default, and we provide full data deletion capabilities for GDPR and APPs compliance.

Reader Profile View

JS

Subscriber #482,910

Engagement Score: 84/100

INTEREST MAP

Politics Business Tech Climate Economics

BEHAVIOUR SIGNALS (LAST 30 DAYS)

Articles read 47

Avg. time on page 4m 12s

Newsletter opens 18 of 20

Return visit days 23/30

A/B Testing Suite

Stop guessing. Start testing.

NexusPulse's built-in A/B testing framework lets you run statistically rigorous experiments on headlines, hero images, recommendation layouts, email subject lines, and send times — all without needing a data analyst or development support.

Headline Testing — Test up to five headline variants simultaneously. NexusPulse automatically allocates traffic to each variant, measures engagement, and declares a winner when statistical significance is reached.

Hero Image Variants — Test different hero images or thumbnail styles across your recommendation widgets and email campaigns to identify what drives the highest click-through rates.

Email Send Time Optimisation — Run send-time tests across subscriber segments to identify the optimal delivery window for each group — then automate it going forward.

Recommendation Layout Testing — Compare grid vs. list layouts, number of recommendations shown, and placement positions to maximise engagement with your recommendation widgets.

A/B Test Results

Test: Newsletter subject line✓ Winner Found

Variant A (control)

Open rate: 42%

Variant B 🏆 Winner

Open rate: 68%

Statistical confidence97.4%

Sample size4,280 subscribers

Lift+62% open rate

CMS Integrations

Works with your existing setup

NexusPulse integrates with every major CMS used by Australian media organisations. Our engineering team has built deep, native integrations that go far beyond a simple API connection — we sync your content metadata, taxonomy, author information, and publication status in real time.

💻 WordPress 💻 Drupal 💻 Contentful 💻 Brightspot 💻 Arc Publishing 💻 Custom API

Real-Time Content Sync — New articles published in your CMS appear in NexusPulse within seconds. No manual export, no batch jobs, no stale data.

Custom API Access — Not on a major platform? Our REST API and webhook system can connect to any custom-built CMS or content database with minimal engineering effort.

Embed Anywhere — NexusPulse recommendation widgets are embed-ready JavaScript snippets that drop into any HTML template, React/Vue app, or native mobile environment.

Integration Status

WordPress

Connected

Contentful

Connected

Custom API

Configuring

LAST CONTENT SYNC

2 seconds ago

1,847 articles indexed • 12 new this hour

AVERAGE SETUP TIME

Under 1 Hour

Guided onboarding with our team