We started NexusPulse because we believed Australian media businesses deserved world-class audience intelligence tools — designed for their content, their audiences, and their privacy obligations.
The Australian media landscape is one of the most competitive in the world. Newsrooms are stretched thin. Audiences have infinite choice. And the tools that exist were largely built for American audiences, American content, and American data laws.
NexusPulse was founded in 2021 by a team of former media executives, data scientists, and engineers who had felt this problem firsthand. We set out to build the content intelligence platform we always wished existed — one that understands Australian audiences, integrates with Australian CMS systems, and complies with the Australian Privacy Act from day one.
Today, we serve over 500 media organisations across Australia and New Zealand, from independent digital mastheads to national broadcasters, helping them grow their audiences with AI-powered recommendations, automated email marketing, and deep audience analytics.
Level 12, 1 Market Street
Sydney NSW 2000
Australia
Our team brings together deep expertise in media, machine learning, data engineering, and product design. We're united by a passion for helping journalism and publishing flourish.
Former digital director at one of Australia's largest news networks. Andrew led the digital transformation of three major mastheads before founding NexusPulse to solve the problems he encountered firsthand.
15 years of experience in distributed systems and machine learning infrastructure. Jared previously built recommendation systems at scale for a major US streaming platform before returning to Sydney.
Ann holds a PhD in computational linguistics from the University of Melbourne and specialises in natural language processing for media content classification and audience segmentation at scale.
Tomas ensures the integrity and reliability of every data pipeline in the NexusPulse platform. He brings 10 years of data governance experience from the financial services and media industries.
Jack architects the real-time infrastructure that powers NexusPulse's recommendation engine, processing over 50 million content interactions per day. Previously at Atlassian and Canva.
Michael translates complex machine learning capabilities into product features that real editorial teams can use every day. He bridges the gap between research and practical application in media contexts.
Jonathan develops and refines the ML models that power NexusPulse's personalisation and churn prediction features. His research on reader behaviour modelling has been cited in international media studies journals.
Helen leads the team that ensures every NexusPulse customer achieves meaningful results. With a background in media consulting, she understands the business pressures facing Australian publishers and broadcasters.
These aren't just words on a wall. Our values shape how we build the product, how we support customers, and how we make decisions every day.
We build exclusively for media and publishing. We don't serve every industry — we go deep in one. This focus means our product decisions are always grounded in real editorial and publishing challenges.
Australian privacy law is not a compliance checkbox for us — it's a design principle. Every feature is built to give readers control of their data and to help our customers meet their obligations under the Privacy Act 1988.
We measure our success by our customers' success. Every decision we make — from product features to onboarding processes — is evaluated against whether it moves the needle on the metrics that matter to media businesses.
We're not a vendor — we're a partner. Our Customer Success team works closely with editorial and digital teams to ensure NexusPulse is embedded into real workflows and delivering real value every month.
We explain how our AI works. We share our data practices openly. We give customers full visibility into what our algorithms are doing and why. Trust is built through transparency, not marketing.
Australian audiences are unique. Our models are trained on Australian content, our data is hosted in AWS Sydney, and our team understands the local media landscape in a way that offshore platforms simply cannot replicate.
Our investors share our commitment to sustainable, quality media and have supported us from seed through Series A.
Melbourne-based VC firm focused on Australian SaaS and deep tech. Lead investor in our $12M Series A round in 2024.
Industry body representing Australian independent media publishers. Strategic investment reflects alignment with the sector's digital transformation priorities.
Sydney-based angel network with deep media industry networks. Led our seed round in 2021 and continue to provide strategic guidance on the Australian market.
Participated in our Series A round as part of their Australian tech growth portfolio. Brings global perspective to our board conversations.
Completed the CSIRO ON Prime accelerator program in 2021, validating our market opportunity with structured customer discovery support.
Original incubator home in Sydney's tech hub. Stone & Chalk provided early-stage support, mentorship, and community that helped NexusPulse find product-market fit.
We're based in the heart of Sydney's CBD, steps from the financial district and minutes from Central Station. Our office is open to customers, partners, and candidates — we love meeting people in person.
Start your free 14-day trial today, or reach out to our team to learn more about how NexusPulse can help your organisation.